Botanicals for Better Health and Wellness

We support evidence-based regulation of botanicals

Botanicals for Better Health and Wellness (BBHW) is a national trade organization formed to support the development of robust regulatory frameworks governing botanical products in the United States.

About Us

Our members provide effective botanicals that Americans rely on for proven health benefits.

Botanical products are trusted by millions of Americans each year to alleviate a diverse array of symptoms.

What We Stand For

Our members lead the way in quality, compliance, and consumer trust.

Evidence-Based Policy

We advocate for regulations grounded in modern research and safety data.

Consumer Protection

Our members follow rigorous standards around formulation, labeling, purity, and consistency - no exceptions.

Accountability

We support clear rules that distinguish responsible producers from bad actors, protecting both consumers and the future of botanical wellness.

News & Advocacy

Stay up to date with the latest developments in botanical science and regulation.

Why Federal Action Is Needed On Tianeptine And Other Substances

Potent drugs like tianeptine and 7-OH pose serious risks to public health.

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Doctor Calls for Clarity Around Regulation of Kratom

Dr. Paula Brown emphasized the need for scientific clarity regarding kratom.

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University of Wisconsin Study Helps Man End Opioid Dependence

A volunteer in a UW psilocybin study reports ceasing opioid use after a ten-year addiction.

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