Botanicals for Better Health and Wellness (BBHW) is a national trade organization formed to support the development of robust regulatory frameworks governing botanical products in the United States.
Botanical products are trusted by millions of Americans each year to alleviate a diverse array of symptoms.
Our members lead the way in quality, compliance, and consumer trust.
We advocate for regulations grounded in modern research and safety data.
Our members follow rigorous standards around formulation, labeling, purity, and consistency - no exceptions.
We support clear rules that distinguish responsible producers from bad actors, protecting both consumers and the future of botanical wellness.
Stay up to date with the latest developments in botanical science and regulation.